She has worked in the advertising and marketing industry and has varied experience in retail, financial services, accounting, academic and telecoms industries. She has worked for international advertising agencies like Ogilvy and Saatchi & Saatchi, she has also worked for blue-chip companies like Vodacom, Absa and Standard Bank. She returned to the Eastern Cape in 2016 to assume the role of Senior Director: Marketing, Communication and Advancement at Walter Sisulu University and was appointed as Executive Director of the same unit in 2020.
Yonela is an all-rounder with extensive experience in strategy development, brand management, communication management, eventing and sponsorship.
She has honours in BCom Business Management, BTech Dregree in Marketing, National Diploma in Marketing, Diploma in Integrated Marketing Communications, Higher Certificate in Investment Management: Equities and Stock Markets, Higher Certificate in Development Finance.
After successfully completing her board exam in 2015, she was admitted as a Chartered Marketer (South Africa) CM(SA) by the Marketing Association of South Africa.
She is passionate about developing well-rounded individuals who can withstand the pressures of today. Moreover, she has a keen interest in maintaining financial health in families because she understands that healthy families lead to thriving communities.